Tips for Shoestring Start-Ups

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Tips for Shoestring Start-ups

Starting a business is one of the most rewarding paths to financial independence. Being your own boss provides you with unparalleled freedom to pursue your passions and make your own way in the world. Sadly, many people never take the leap because they have convinced themselves that launching a business is prohibitively expensive. While we would never say that entrepreneurship is easy or cheap, it can be done on a shoestring budget! The tips and tricks that we provide on this site will prepare you to embark on your entrepreneurial journey no matter how large (or small) your budget. Keep reading to discover the knowledge you need to enter this exciting new world.


Not Making the Sales You Want? How to Motivate Customers to Buy More

Customers usually want to buy just a few things they were looking for. If you are trying to encourage your customers to buy more, here are some incentive program solutions to boost consumer buying and sales. 

Create a Program That Offers Shipping Rebates 

Maybe your customers can get free shipping if they order a certain dollar amount, say, eighty dollars. If they only came to your store or website to purchase fifty dollars in goods, imagine how easy it would be for them to rationalize throwing another thirty dollars worth of goods in the cart. Now imagine hundreds of customers doing the same thing. That adds up! Sure, you would have to pay the shipping on those items yourself, but because you would be turning a much bigger profit and more sales on more goods would occur, it would work out. 

Another shipping rebate program you could try is one where customers still pay shipping, but they have the option of signing up for shipping rebate club. The rebate club will reimburse them for their shipping, and give them a percentage off every purchase they make. It is a sale on top of a sale, so to speak, and many customers find that very tempting. 

Buy More Now to Get More for Free Later

Who does not like getting something for nothing or almost nothing? There are customer incentive programs out there where if customers buy a certain dollar amount, they get a coupon for a certain amount of "dollars" to use on something else in the near future. For example, say a customer buys fifty dollars of goods, and your company offers a ten- or fifteen-dollar coupon off a future purchase. The future purchase has to be that coupon dollar amount or higher, which means that a future item could be free or almost free just for making a bigger purchase today. Customers love that idea too, so it may be something to consider. 

Get a Gift Card Just for Shopping Specific Dates

There is something magical about the words "gift card." It is almost as magical as saying that you are giving away free money. In this instance, you are offering customers a free five- or ten-dollar gift card just for coming into the physical store and shopping on a specific day. The customer can only get the gift card by coming into the store on that day, and they cannot get it by buying online or buying online and picking up in-store either.